Ludlow Food Festival

Flower and White: Appetite for Success

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Flower & White

Flower & White are the award winning innovators behind a range of gourmet sweet treats - Merangz, Muffinz, Tweeners and Custardz. Now a nationally recognised brand, the company started off from humble roots. Originally known as The Little Round Cake Company Ltd, Flower & White began life on a stand at a local market selling ‘Tweeners’. A loyal fan base with an appetite for more, led to Merangz - the ultimate in luxury meringues - followed by Custardz and gluten free Muffinz. They haven't looked back since re-branding as Flower & White in 2015, creating inspiring desserts for both retail and foodservice - the perfect indulgence.


From Flower & White...

Mountainous Merangz

Each and every Merangz - giant and bite - is handmade from the finest ingredients and British free range eggs. They are slow baked to a traditional Swiss recipe to give a light meringue, bursting with natural flavours. They are also naturally gluten free, with many varieties suitable for vegetarians, fat free, or low fat. Merangz are true showstoppers. and are available in many delicious flavours, including award winning Pistachio, and White Chocolate & Raspberry. 


Pavlova Supernova - NEW FOR 2016

Delicious Pavs, produced specially for hospitality, are perfect for creating simple desserts with masses of plate appeal. Deliciously light and airy, these single portion desserts are simply bursting with natural flavours. They are also naturally gluten free, fat free and suitable for vegetarians. Flower & White Pavs are available for foodservice in three flavours - Vanilla, Strawberry and Chocolate.

The Inbe-Tweeners

Not too big, yet not too small - just perfectly 'in-between'. Tweeners break the mould - three inch tall light and airy superior sponges lavishingly filled 'in-between' with oodles of handmade curds, compotes and buttercream. Hand finished and made using only the finest ingredients, they are available in a variety of tempting flavours including Caramel Latte, Sticky Toffee Pudding and Triple Chocolate. Perfect for sharing....


Cracking Custardz

Smooth, creamy dessert custard made with the finest, British free range eggs and double cream, enriched with layers of sauce or compote to give a taste sensation - hot or cold. Made from 100% natural ingredients, Custardz are not only versatile - they are also gluten free and suitable for vegetarians. Discover Madagascan Vanilla, Sticky Toffee, Belgian Chocolate, Strawberry and Passionfruit Curd.


Muffinz with Stuff In - NEW FOR 2016

Expect the unexpected with Flower & White's delicious gluten free Muffinz. Beautifully light with exceptional fillings and full of flavour, these muffins are handmade with the best quality ingredients available, natural flavours and British free range eggs. Available in White Chocolate & Raspberry, Salted Caramel, Triple Chocolate, Lemon Curd, Blueberry and Coffee Caramel.


Eggs-citing Eggz

Ready to use hand separated free range liquid egg yolks which are perfect for chefs and caterers. Flower & White use Freedom Foods accredited quality local free range eggs, sourced from the heart of rural Shropshire - where hens roam in vast grassy fields day in, day out. The liquid egg yolks are perfect as an ingredient in so many different ways. From curds, brulées and custards to ice creams, sauces and fresh pasta.


Leanne Crowther, Co Founder of Flower & White, said: "From our humble roots and organic growth, Flower & White have retained authenticity and quality to become a much loved and nationally recognised brand. We produce premium quality products under the Flower & White brand, and also for others under own label. We are looking forward to continuing to grow and launch into new distribution and markets, with our collection of innovative products."

From Flower & White Sales & Marketing Team.

Louise Welsby

Buy-From Shropshire

Keywords: Flower and White, Showcase, Ludlow Food Festival 2016