'The Ludlow Food and Drink Festival is everything a British food event should be - packed with fascinating things to taste and buy, demos to watch and all in an unbeatable location. It's also huge fun - I wouldn't miss it.'-Orlando Murrin, Editor BBC Good Food magazine.

'We'd heard of the success of Ludlow's chefs and wanted to find out what attracted such a talented group to a sleepy backwater in Shropshire. . . . What we captured on film for Heart of the Country was above our expectations. . . . No wonder people are prepared to travel miles to eat in this beautiful town. . . . The Food Festival is an inspiration.' - Kingfisher Television: Heart of the Country

'Other restaurants have followed Shaun Hill to Ludlow, which now enjoys astonishing culinary acclaim. . . . Superb local butchers and game dealers thrive in the town.' - Drew Smith, Daily Telegraph

'Ludlow has become something of a mecca for British food lovers. . . . a gourmet restaurant capital . . . however it is the range of specialist food shops that originally set the town apart.' - Nick Godwin, On the Ludlow Sausage Trail, www.aboutfood.co.uk

'. . . the Festival, an annual three-day event which is regarded as the best of its kind. The town is transformed into a three-day party and it is becoming a huge attraction, with foodies travelling all over the country and Europe to attend.' - Mark Taylor, Bristol Evening Post

'. . . the town whose grub is far from ordinary. What explains this concentration of culinary skills? Ludlow is as easy on the eye as it is on the stomach.' - The Economist

'The butchers vie to outdo each other with wacky sausages, and draw to the festival beer and banger-lovers as well as the serious foodies who come to watch the chefs demonstrate.' - Jenni Muir, The Independent

'Ludlow (pop. 9,040), a market town perilously close to Wales, emerged as a gastronomic destination.' - Nick Foulkes, Evening Standard (London)

'Visitors from all over the country . . . superb atmosphere and a huge success' - South Shropshire Journal